2024
Fingertip
A behind-the-scenes look at researching, designing and giving a new voice and look to fingertip.com
Challenge
Fingertip had a working drag-and-drop microsite builder, but it looked outdated and felt clunky. The team needed a complete rebrand to attract more users - specifically small business owners, freelancers, and entrepreneurs who want simple websites without needing tech skills.
Results
We redesigned everything from scratch: web app with a new modern interface, widget-based building blocks, clean minimal design, and easy onboarding. Built a new marketing site in Framer with smooth animations and clear messaging. The impact was immediate - new users, higher conversion rates, better engagement, and a stronger brand presence across all platforms.